Each week we will be speaking to our favourite brands to find out a little more about the inspiration behind their fabulous clothes. This week we are featuring Baby Moo’s.
Please tell us a bit about you and the brand….
Baby Moo’s was started in 2010 with £230 shortly after the birth of my first child, I’d become bored of the uninspiring baby clothes available pretty much exclusively in pastels elsewhere…. Yawn!
I started by importing in small batches of other people’s designs but in 2011 I was able to evolve the business into its own clothing brand from just a retailer, we no longer stock any other brands but our own & have stockists all over the world now.
Baby Moo’s designs pretty much do the talking for us, where else will you be able to find caterpillar baby outfits alongside cheeky slogan baby grows? This pushing the boundaries of baby clothes has seen the brand gain attention from celebrities such as Kirsty Allsop & the late Peaches Geldof.
What inspired you to start your own label and how did you come up with your brand name?
When pregnant with my son I became fed up with the lack of choice of fun & funky baby clothes & found the baby boys offerings particularly boring & so I decided to try & do something about it!
The brand name comes from my 17-year love of cows & cow print which actually stemmed from a crush I had on a friend as a teenager!
When coming up with a new season how do you start? Do you have an idea of designs/prints?
We work slightly different to most brands & don’t tend to release new seasons & instead release new designs as & when. this can sometimes be several at a time or one here & there, this is because I find my inspiration comes in waves, with some weeks having no ideas at all!
If you had to pick your favourite piece from your new collection what would it be and why?
I can’t pick from my two favourites but it’d be our fun girl’s dinosaur dress & the superhero hoodie, both because I’d like one big enough for myself!
When you look at other designers who is your favourite?
Vivienne Westwood for certain, she almost single-handedly made punk fashion in Britain & certainly made in more mainstream & has absolutely never been afraid to push boundaries, even to this day!
If you can say what is inspiring you for your next collection?
Music, if you look at Baby Moo’s designs you’ll see many of them are inspired by music & that continues, my to-do list sits at around 50 designs currently of those around 35 are inspired by the music of one genre or another!