Each week we will be speaking to our favourite brands to find out a little more about the inspiration behind their fabulous clothes. This week we are featuring one of our team, Tabitha from Lil’ Cubs.

Please tell us a bit about you and the brand….

Hi, I’m Tabitha. Mama of two Lil’ Cubs and founder of the baby brand Lil’ Cubs. Lil’ Cubs specialises in unisex baby clothes in bright bold prints.

What inspired you to start your own label and how did you come up with your brand name?

I’d had enough of the pale pastels that are associated with newborns and wanted to see more vibrant fun clothes for babies. I began researching whilst breastfeeding my baby. Coming up with the name was simple. I drew two columns on a piece of paper. In the left column, I wrote all the words I could think of for ‘small’ and in the right column, I wrote words for ‘baby’. Hey, presto – Lil’ Cubs.

When coming up with a new season how do you start? Do you have an idea of designs/prints?

At the moment I’m not really working in seasons. Instead, it’s a print at a time although they’ve happened to be appropriate for SS/AW which has been handy! I find inspiration everywhere and my head is full of ideas. It’s exhausting!

If you had to pick your favourite piece from your new collection what would it be and why? 

It would be my top secret Christmas print! It’s festive without being too cliched.

When you look at other designers who is your favourite?

I really love Braveling – I love that they’ve created fun tights for boys and use bright colours too.

If you can say what is inspiring you for your next collection?

My children and their friends are my inspiration. The books that we read at night, the toys that they play with. And their crazy imagination.

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